Additional Genres (Landscape, Advertising )

advertising_photographylandscape photography

Looking at image 1 you can see that the picture is very wide, this is very common in landscape photography so the whole image is displayed, showing all the details and lot’s of the landscape. Generally using a high ISO for low light landscape photography is good, and a lower ISO for brighter landscape shots. The image i have chosen for this example is good as it shows lots of details and shows the colour of the picture very well.

Image 2 is for advertising photography. It focuses totally on the product, but to left there is focus on the bowl as you need that to eat the advertised product. The images are bright and colourful to really show off the product. This is probably because it makes it look interesting too the products target audience. Everything which is irrelevant to the product is out of focus in the background.

 To finish off this section of my photography guide i am going to explore two other genres of photography.  For this i have chosen Landscape photography and advertising photography, i find both of these types of photography interesting.  

Landscape – This genre of photography is all about the landscape, so there is little or no human activity displayed in these photographs most of the time.  A landscape photograph would usually capture something like a river, or a mountain, but the possibilities are almost endless!    There are three recognised styles of landscape photography – ABSTRACT – REPRESENTATIONAL – IMPRESSIONISTIC.

REPRESENTATIONAL – This style of photography is usually pictures which show scenery at the most natural and realistic state, with no visual manipulation. This style is very straight forward, what you see is what you get! With this style great attention has to be paid to the composition of the picture and the detail. Timing the weather conditions, and the general outside elements are critical to this style.

IMPRESSIONISTIC – this style of ‘impressionistic’ photography requires photographic techniques that result in images looking not quite real, sometimes using filters etc…
The viewer is given the impression of a landscape rather than the clear reality of one.

ABSTRACT – The abstract style of photography could also be referred to as the graphic style of photography, this is because the the scenery is treated like a graphic element, rather than a standard landscape. Natural elements are generally unrecognisable.

– QUICK TIPS FOR GOOD LANDSCAPE PHOTOGRAPHY! –

– one or more than one Foreground objects will give the impression of three dimensioniality, and can also help frame the scene. The depth of the picture is achieved by combining foreground, middle ground and background objects.

– it is good to compose the picture so it contains a ‘centre of interest’ point. This is an object that draws the viewers eye into the picture, so they look deeper.

– the scale is very important to the understanding to the landscape. This can be achieved by including an object if a known size in the scene.

– The quality of the light perhaps the most important part of getting a successful landscape picture. Sometimes you may need to wait for interesting light to appear, it can set the mood/tone of your picture. The best landscape photographers will often have to return to the same spot quite a few times before he/ her can get the lighting conditions just right!

Thanks for reading my part on landscape photography!

ADVERTISING PHOTOGRAPHY – this genre of photography is all about the art of taking pictures to advertise or create some awareness towards a particular service of product to the public. Usually the photographs will be used by advertising agencies to market and upsell a product or service.

For advertising photography props will be used for the majority of the time, these props will usually be related to the product or service the client is advertising, it is the photographers job to capture the correct image and make it interesting to bring in the public’s attention.

With advertising photography you generally need to use a good camera equipped with a good, working lens. The lenses need to have a good zoom and a wide angle. Sometimes they may also need to be macro to focus on particular subjects up close.

Advertising photography also needs to be edited, usually photographers will use a software like photoshop, this is pretty much the industry standard in professional photo editing nowadays. With a software like Photoshop you can totally change the dynamics and general feel of the picture! The limits to what you can do with the software is almost endless! For example when models have their picture taken for a magazine they can look totally different in the photography studio as to what they look like in the magazine! People can have the shape of their face changed, if they are chubby, they can be made to look much slimmer. This does have its advantages and it’s disadvantages, which I am not going to go into as it is not really relevant.

In advertising photography you really need to show all the advantages of the product you are advertising. For example when apple advertise the iPhone I think that’s it’s really down to the photograph they display as it is showing off the products design, which is what people want to see.
You also need to keep clutter out of the picture, again, looking at the iPhone from Apple, the only thing displayed in their image is the actual product itself – this is because they want all the attention to be focused on the main product, not other things in the image.

Thanks for reading my guide on advertising photography! I hope it has been of some help.

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